Photography and Photo-Business Course

The S&L Photography and Photo Business Course

 

The purpose of this course is to provide you with a comprehensive, clean, and interesting guide to understanding the art of photography, and how to create and establish a viable photography business. This is a no time wasting course – you will learn quickly, yet thoroughly, how to identify, set, and achieve your professional and personal goals through your photography business. Salt & Light has “unboxed” their proven system to create this unique course, and also offers one on one coaching/mentoring programs; some of which you will experience in this course.

 

In addition to the materials for this course, every month for 12 months, you will receieve one, 30 minute coaching call by one of Salt & Light Photography’s professional photographers. The purpose of this call will be to make sure you are moving along proficiently through the course, and that you are meeting your goals, which you will set in the first month of taking the course.

 

Lastly, for 12 months, you will have 24/7 access to Salt & Light’s course support team, should you have any questions about the course and it’s content.

 

Salt & Light recommends that you spread the content of this course out over the course of 1 year. This way, your monthly coaching call will focus on each month’s material at a time. If your learning style enables you to learn quickly, and retain great amounts of information in a short amount of time, you may study the course at your own pace. However, it took Salt & Light’s lead photographers Austin and Rachel Holt, nearly 5 years to establish this system. They believe something this viable and unique, doesn’t develop and “settle in” overnight. You will need time, energy, and the will to take in each part of the course carefully and thoroughly, to best utilize and retain the information and training that each segment entails.

 

If this course helps you establish a new income, or doubles, even triples your current income, would it be worth $1,000? Nothing this value is free – there is a reason for that. We know our work is worth what we are charging – we will teach you to believe, and live by that same principal.

The S&L Photography and Photo Business Course

Retail Value $10,000.00

 

If I can teach you how to make $100,000+ per year, is this course worth $10,000 to you? I hope so.

The purpose of this course is to provide you with a comprehensive, clean, and interesting guide to understanding the art, and skill of photography, and how to create and establish a viable photography business. This is a no time wasting course – you will learn quickly, yet thoroughly, how to identify, set, and achieve your professional and personal goals through your photography business. Salt & Light has “unboxed” their proven system to create this unique course, and also offers one on one coaching/mentoring programs; some of which you will experience in this course.

In addition to the materials for this course, every month for 12 months, you will receive one, 30 minute coaching call by one of Salt & Light Photography’s professional photographers. The purpose of this call will be to make sure you are moving along proficiently through the course, and that you are meeting your goals, which you will set in the first month of taking the course.

Lastly, for 12 months, you will have 24/7 access to Salt & Light’s course support team, should you have any questions about the course and it’s content.

Salt & Light recommends that you spread the content of this course out over the course of 1 year. This way, your monthly coaching call will focus on each month’s material at a time. If your learning style enables you to learn quickly, and retain great amounts of information in a short amount of time, you may study the course at your own pace. However, it took Salt & Light’s lead photographers Austin and Rachel Holt, nearly 5 years to establish this system. They believe something this viable and unique, doesn’t develop and “settle in” overnight. You will need time, energy, and the will to take in each part of the course carefully and thoroughly, to best utilize and retain the information and training that each segment entails.

If this course helps you establish a new income, or doubles, even triples your current income, would it be worth $1,000? Nothing this valuable is free – there is a reason for that. We know our work is worth what we are charging – we will teach you to believe, and live by that same principal.

The course outline is as follows:

Month One Focus: Introduction, Introspection, and Getting Started

  • Course Outline
  • Introduction to the course
  • About Salt & Light Photography
  • Your big “whys”
  • Your goals for this course, and beyond
  • Preparing for your coaching calls
  • Getting started: What you need to dominate this course.
  • With great power comes great responsibility

Month Two Focus: Marketable Skill Part 1: Get to Know Your Gear

  • Purchase order of operations: when to buy what
  • Bodies
  • Glass
  • Flashes
  • “Digital Film”
  • Software
  • Protection
  • Read the book
  • MONTH TWO INTRO TO LIMITING BELIEFS PORTION:

Month Three Focus: Marketable Skill Part 2: The Fundamentals of Photography

  • Exposure
  • Aperture, F-Number, and F-Stop(s)
  • Depth of Field
  • Focus
  • Shutter speed
  • ISO
  • White balance
  • Exposure Modes
  • more limiting beliefs

Month Four Focus: Marketable Skill Part 3: Lighting & Flash

  • Proper lighting is crucial
  • How to shoot in the shade
  • How to shoot in the sun
  • How to shoot in a mix of sun and shade
  • How to shoot indoors
  • Understanding flash
  • Creating your own source – off camera lighting

Month Five Focus: Marketable Skill Part 4: Shooting

  • Expectations: define and over-deliver
  • The shoot: from start to finish
  • Composition and the rules
  • Sample settings
  • Posing: be their leader
  • Utilizing depth of field
  • Foreground, middleground, and background
  • Focus on focus
  • Simplicity

Month Six Focus: Marketable Skill Part 5: You.

  • Post production: sorting, editing, and redundant backups
  • How to sell yourself
  • Your customer’s experience from the first touch
  • Defining your ideal client
  • The shoot experience
  • The law of value
  • Understanding how much you, your time, and your talents are worth
  • Dealing with difficult clients
  • Feedback
  • Associations: PPA and others.
  • Be interested, not interesting

Month Seven Focus: Creating Your Business

  • What IS a business
  • Your mission statement
  • Business plan: If you fail to plan, plan to fail.
  • Niche
  • Client appreciation
  • Service in the details
  • Pricing and “deals”
  • Policies
  • Contracts
  • Longevity through the seasons
  • Insurance
  • Your brand Part 1: That famous “you” style

Month Eight Focus: Marketing

  • Urgent vs Important // Working on & Working in
  • Your COI and lead generation
  • Identifying your target market
  • Referrals and Networking
  • Personal Touches
  • The “gold mine” aka your database, and the numbers game.
  • Your website, custom email, and blogging
  • Copywriting
  • Your Brand Part 2: Name recognition, consistency, and mind share.
  • Game plan

Month Nine Focus: Launching your business and launching YOU

  • (First) Launching YOU
  • Introspection: Your strengths and weaknesses
  • Introspection: Limiting beliefs and the truth
  • Anticipation: Soft and hard launch
  • Expectations
  • Be set apart
  • The Ballot (Presentation is 99%)
  • Oiling the machine Part 1: Write it down

Month Ten Focus: Organization & Efficiency Systems

  • Organized and Efficient
  • Oiling the Machine part 2: SOPs(standard operating procedures)
  • Databases: Excel with Excel(Spreadsheets)
  • Filing and File-Sharing systems (cloud and/or hard copy, and live-edit)
  • Schedule Organization (Google Calendar – never miss a beat)

Month Eleven Focus: Finances

  • Hiring the right accountant
  • Understanding general bookkeeping: Income, expenses, and taxes
  • Employees and Independent Contractors
  • Quickbooks
  • Banking
  • Leveraging cash
  • Retirement and long term planning

Module Twelve Focus: The High Level Stuff

  • Comprehensive epicness
  • Everyone needs a coach: The AGAPE™  System
  • Time blocking: Intentionality leads to success
  • 80/20 is 20/20
  • To-do lists
  • Trackable goals: measure your success
  • Turning it off
  • Sales magic
  • Targeted advertising
  • Giving back
  • The Send Off


**Course outline is subject to change

 

To order, contact Austin at austin@saltandlightphoto.com